China

The most ambitious worldwide commercial real estate program with more than 35 resort stores all across China

After an international competition versus others agencies, Jihua Park chose Pueblo as its transversal strategy, marketing and creative agency. The goal of Pueblo for Jihua Park is to create a positioning, a unique identity, a design, an architecture, to do story-telling and to put in place all the BtoB and BtoC communication tools.

Key steps :

  • 2012 : Creation of the brand : positioning, identity and global design
  • 2013 : Operational Marketing / BtoB (commercial tools, introduction at the MAPIC,…)
  • 2014 : Création des principes architecturaux et design, suivi des bureaux d’études, casting des animations et des services…
  • 2016 : Grand opening, BtoC communication, BtoB communication
  • 2022 : Goal : 35 Jihua Park centres all across China
Jihua Park is the retailtainment resorts’ new generation which obeys to 3 principles: the Sport Hub, a stunning entertainment centre and in-door sports (with a large choice of activity for everyone, a food court and specialized shops), a Hospitality Hub (with an hotel, some restaurants and a conference center) and of coursea Shopping Hub (with more than 200 shops which sell the most famous occidentals and orientals brands, both posh-discount and luxury).